Description |
1 online resource |
Series |
SAGE Business Cases |
|
SAGE Business. Cases
|
Summary |
A movie producer must exhibit command over script selection, budgeting, project management, and marketing to successfully execute a movie project. These four roles reflect a theory of entrepreneurship that highlights discovery of opportunity, execution, and strategic use of available resources. For every movie, a producer is entrepreneuring. Shifting focus from the typical "who" and "what" questions of entrepreneurship, in this case an entrepreneur copes with failure and where to channel reactions, addressing two questions: at what point of the entrepreneurial journey do entrepreneurs quit after experiencing failure, and can entrepreneurs with negative experiences employ mentoring as a process to convert negative emotions to positive actions? |
Bibliography |
Includes bibliographical references and index |
Notes |
Description based on XML content |
Subject |
Entrepreneurship -- Case studies
|
|
Motion picture producers and directors -- Case studies
|
|
Entrepreneurship.
|
|
Motion picture producers and directors.
|
Genre/Form |
Case studies.
|
Form |
Electronic book
|
ISBN |
9781529780659 |
|
1529780659 |
|