The executive summary : a short version of everything -- The company : who, what, when, where and why -- The film : the investor needs to know the whole story -- The industry : the facts and nothing but -- The markets : the spin -- Distribution : theatrical and the changing landscape -- Distribution : nontheatrical and the Wild West -- Risk factors : truth in advertising -- The financial plan : how it works -- The financials: forecasting without fear -- Sample business plan -- Breaking the rules : documentary, animation and large format -- Other people's money : them that has the gold makes some of the rules
