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Title Creating shared value : impacts of Nestlé in Moga, India / Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, with Aishvarya Gupta ; with a foreword by Michael Porter and Mark Kramer ; and an epilogue by Peter Brabeck-Letmathe and Paul Bulcke
Published Cham : Springer, [2013?]


Description 1 online resource (xiii, 115 pages) : illustrations
Series SpringerBriefs on case studies of sustainable development, 2196-7830
SpringerBriefs on case studies of sustainable development. 2196-7830
Contents Executive Summary -- Introduction -- Moga factory: The beginning -- India s revolutions: Seizing local potential and harnessing -- Milk production -- The Key to Success: Agricultural Extension Services -- Contributions to the local economy -- A test to the Moga community of interests -- Evolution of the dairy industry in Moga -- Moga as a catalyst for development -- Sharing the future: Concluding thoughts
Summary Nestle's Moga factory was set up in 1961 and comprises of the primary milk collection area for Nestle s operations. Since its inception in Moga, Nestle has been working with its milk farmers and ancillary suppliers towards improving quality and productivity. The study presented in this book (carried out by the Third World Centre for Water Management, Mexico) highlights Nestle's way of doing business through its philosophy of Creating Shared Value (CSV) and how it contributed to the development of the region over the past 50 years through direct and indirect employment, steady income for milk and other suppliers, and technology transfer. The main objective of the study is to learn to what extent has Nestle contributed to fulfilling the societal aspirations and expectations of the people working in and around its factory in terms of employment generation, poverty alleviation, general improvements in the community s standards of living and environmental conservation. The study also tried to determine to what extent has the company created shared value for itself, milk farmers, ancillary firms, and the community at large. This effort aims at encouraging more research to be carried out to comprehensively and authoritatively look into the impacts private sector can have on and around the area where their factories are located and that way, contribute to our understanding of social-corporate-government interdependency
Analysis Economic Geography
Non-Profit Enterprises/Corporate Social Responsibility
Sustainable Development
Bibliography Includes bibliographical references and index
Notes Online resource; title from PDF title page (SpringerLink, viewed September 16, 2013)
Subject Nestlé.
SUBJECT Nestlé fast
Nestlé SA gnd
Subject Economic development -- India -- Moga
Dairy products industry -- India -- Moga
BUSINESS & ECONOMICS -- Economics -- General.
Sciences de la terre.
Dairy products industry
Economic development
Economic history
SUBJECT Moga (India) -- Economic conditions
Subject India -- Moga
Form Electronic book
Author Biswas, Asit K., author.
ISBN 9783319014630