xii, 322 pages, 16 unnumbered pages of plates : illustrations, portraits ; 25 cm
Contents
Machine derived contents note: Part I. Establishing the Imprint: The History -- Mr Mills and Mr Boon 1908-1913 -- The Bubble Nearly Bursts, 1914-1928 -- A Boon without Mills, 1929-1945 -- Regrouping and Restructuring, 1946-1956 -- The Paperback Revolution, 1957-1972 -- Part II. Romance and Responsibility: Editorial Policy -- The Thirties: A Genre is Born -- The Forties: Flying the Flag -- The Fifties: Preserving the Legacy -- Women's Magazines: The Outside Editors -- The Sixties: Change and Experimentation -- Afterword: The Global Product and Its Product -- Bibliography -- Index
Summary
This is the first history of Mills & Boon. McAleer examines the relationship between editorial policy, morality and sales. He also examines the Mills & Boon formula and demonstrates how these novels were tailored to ensure the highest sales
Bibliography
Includes bibliographical references (pages [303]-309) and index
