| Description |
xiv, 283 pages, 8 unnumbered pages of plates : portraits ; 24 cm |
| Contents |
1. The Return to Wall Street -- 2. Growing Up in Florida -- 3. A Northern Education -- 4. The Lure of New York -- 5. Off to a Flying Start -- 6. The Booming Twenties -- 7. The Safeway Decade -- 8. Reform on Wall Street -- 9. Third Career: New Strategies on Wall Street -- 10. Testing New Strategies: The War Years -- 11. Sharing Power with Win Smith -- 12. The Postwar Years, 1945-1950 -- 13. Last Years at the Helm, 1951-1956 -- 14. Merrill's Legacy -- Epilogue: Merrill Lynch in the 1990s -- App. Unpublished Manuscripts |
| Summary |
In Wall Street to Main Street Edwin J. Perkins focuses on the spectacularly successful career of financier Charles Merrill (1885-1956), the founder of Merrill Lynch, the world's largest brokerage and investment firm. The most innovative entrepreneur in the financial services sector in the twentieth century, Merrill was the central figure in the promotion of common stocks as a prudent long-term investment vehicle for middle-class Americans. With more than 100 branch offices across the nation, Merrill Lynch solicited millions of middle-class households and became famous for bringing "Wall Street to Main Street" in the post-World War II era. Based on archival sources, Wall Street to Main Street is the first biography published about the career of this major Wall Street figure |
| Notes |
Bibliography: p273-280. - Includes index |
| Bibliography |
Includes bibliographical references (pages [273]-280) and index |
| Subject |
Merrill, Charles, 1885-1956.
|
|
Merrill Lynch & Co. (1973- ) -- History.
|
|
Capitalists and financiers -- United States -- Biography.
|
| Genre/Form |
Biographies.
|
| LC no. |
99219960 |
| ISBN |
0521630290 |
|
