Deakin University / All Locations

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Subjects (1-6 of 6)
Merken (commercie)
1 2017 Global brand strategy : world-wise marketing in the age of branding Steenkamp, Jan-Benedict E. M., author. London, United Kingdom : Palgrave Macmillan, [2017] Rating: Electronic Resources
2 2010 Integrated brand marketing and measuring returns Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010 Rating: Electronic Resources
3 1999 Integrated branding : becoming brand-driven through companywide action LePla, F. Joseph, 1955- Rating: Electronic Resources
4 2012 The new strategic brand management : advanced insights and strategic thinking Kapferer, Jean-Noël 5th ed Rating: Electronic Resources
5 2010 Storytelling : branding in practice Fog, Klaus. 2nd ed Rating: Electronic Resources
6 2013 Strategic brand management : building, measuring, and managing brand equity Keller, Kevin Lane, 1956- author. 4e, Global edition Harlow, Essex : Pearson, [2013] Rating: Electronic Resources
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Global brand strategy : world-wise marketing in the age of branding