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Subjects (1-9 of 9)
Merken.
1
2013
Brand Equity & Advertising : Advertising's Role in Building Strong Brands
Aaker, David A
Rating:
Electronic Resources
2
2005
Branding TV : Principles and Practices
McDowell, Walter.
2nd ed
Rating:
Electronic Resources
3
2005
Branding TV : principles and practices
McDowell, Walter
[2nd ed.]
Rating:
Electronic Resources
4
2004
Brands : the logos of the global economy
Lury, Celia, author.
London ; New York : Routledge, Taylor & Francis Group, 2004
Rating:
Electronic Resources
5
2004
Corporate cultures and global brands
Rating:
Electronic Resources
6
2009
Experiential marketing : a practical guide to interactive brand experiences
Smilansky, Shaz.
London ; Philadelphia : Kogan Page, 2009
Rating:
Electronic Resources
7
1999
How to Use Advertising to Build Strong Brands
Rating:
Electronic Resources
8
2005
Intellectual property management : the role of technology-brands in the appropriation of technological innovation
Jennewein, Klaus
Rating:
Electronic Resources
9
2005
Storytelling : branding in practice
Fog, Klaus
Rating:
Electronic Resources
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