The Global Growth of Counterfeit Trade -- The Supply of Counterfeit Trade: The Problem Countries -- Modeling the Intellectual Property Rights Environment -- The Demand for Counterfeit Trade: Consumer Complicity -- The Use of Anti-piracy Marketing Techniques to Educate the Consumer -- Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights -- Government and Industry Led Operations to Curb Counterfeit Trade -- The Special Case of China -- Internet Piracy: The Virtual Marketplace for Counterfeit Goods -- Managerial Counterattack: Traditional and Novel Anti-counterfeiting Strategies -- The Future: Will the Piracy Paradox Persist?
Summary
Walk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. But how large is the counterfeit market? This book examines the size of the counterfeit market. It looks at the intellectual property environment using a research-based approach
