1. Introduction : from rags to riches -- 2. Marketing menstruation -- 3. Blood on-screen -- 4. Pills, profits, PMS, and PMDD -- 5. Manipulating menstruation for fun and profit -- 6. Tampon safety debates and product alternatives -- 7. The menstrual counterculture -- 8. Conclusion : how to break a curse
Summary
Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes that marketing "feminine products" is one of the worst things to happen to women. Documenting the way advertising portrays women as the weaker sex, Kissling explores the gender bias inherent in, and enforced by, the business of menstruation
Bibliography
Includes bibliographical references (pages 127-143) and index
Notes
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
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