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Book Cover
E-book
Author Weimann, Gabriel, 1950-

Title The influentials : people who influence people / Gabriel Weimann
Published Albany : State University of New York Press, ©1994

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Description 1 online resource (xiv, 370 pages)
Series SUNY series, human communication processes
SUNY series in human communication processes.
Contents Prologue : opinion leaders in the wilderness -- The early studies -- The methods of studying opinion leadership -- Typologies of opinion leaders -- The characteristics of opinion leaders -- Who leads the leaders? -- Opinion leaders in marketing -- Opinion leaders in fashion -- Opinion leaders in politics -- Opinion leaders in family planning Opinion leaders in science -- Opinion leaders in agriculture -- Opinion leaders in health care -- Criticism and modifications -- The influentials : reemergence as opinion leaders? -- The influentials as leaders and agenda-setters
Analysis Opinion leadership
Bibliography Includes bibliographical references (pages 331-357) and indexes
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
English
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
Print version record
Subject Public opinion.
Public Opinion
SOCIAL SCIENCE -- General.
Public opinion
Beïnvloeding.
Leiderschap.
Agendavorming.
Meningen.
Form Electronic book
LC no. 93048383
ISBN 0585045097
9780585045092