| Description |
1 online resource (xi, 251 pages) : illustrations |
| Contents |
Flying visits : the growth of British air package tours, 1945-1975 / Peter Lyth -- The transformation of the economic model of the Balearic Islands : the pioneers of mass tourism / Carles Manera and Jaume Garau-Taberner -- Tourism and business during the twentieth century in Greece : continuity and change / Margarita Dritsas -- The development of the Portuguese hotel business, 1950-1995 / Benedita Câmara -- Sending the Italians on vacation : the Alpitour group / Luciano Segreto -- Rimini : an original mix of Italian style and foreign models? / Patrizia Battilani -- The expansion strategies of the Majorcan hotel chains / Antoni Serra -- The French group Accor and tourism since 1967 : business tourism without a mass tourism strategy / Hubert Bonin -- Club Méditerranée, 1950-2002 / Ellen Furlough -- Tourism on the French Riviera / Philippe Mioche -- Tourism on the Costa del Sol / Carmelo Pellejero Martínez |
| Summary |
Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area's economic and social networks directly involved in tourism, which includes examining the most popular spots that attr |
| Bibliography |
Includes bibliographical references (pages 236-243) and index |
| Notes |
English |
|
Print version record |
| Subject |
Tourism -- Mediterranean Region -- History
|
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Package tours -- Mediterranean Region -- History
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Cruise lines -- Mediterranean Region -- History
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Seaside resorts -- Mediterranean Region -- History
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BUSINESS & ECONOMICS -- Industries -- Hospitality, Travel & Tourism.
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HISTORY -- General.
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Cruise lines
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Package tours
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Seaside resorts
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Tourism
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Mediterranean Region
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| Genre/Form |
History
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| Form |
Electronic book
|
| Author |
Segreto, Luciano, editor.
|
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Manera, Carles, 1957- editor.
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Pohl, Manfred, 1944- editor.
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| LC no. |
2008053758 |
| ISBN |
9781845459116 |
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1845459113 |
|
1282627708 |
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9781282627703 |
|
9786612627705 |
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6612627700 |
|
