| Description |
1 online resource (156 pages) |
| Contents |
Cover; Half Title; Title Page; Copyright Page; Contents; Foreword; About the authors; List of abbreviations; Introduction; So what is management?; How is management applicable to clinical practice?; The anatomy of management; Module 1: Accounting and finance; Accounting; Finance; Company law requirements for financial accounts; The accounting formula; Assets; Equity; Liabilities; Balance sheet; Profit and loss account; Cash flow statement; Ratio analysis; Summary; References; Useful websites; Module 2: Operations management |
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Managing all the activities required to create and deliver your goods or servicesSubstantial measurement and analysis of processes; Speed; Dependability; Flexibility; Cost; Quality; Employment of methods to improve performance; Six Sigma; Lean; Lean Six Sigma; Process re-engineering; Summary; Exercises; Sample answer for process re-engineering; References; Case studies; Further reading; Useful websites; Module 3: Marketing in healthcare; Marketing and healthcare; Marketing process; Analysis of marketing opportunities; Selecting target markets; Developing the marketing mix; Product |
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Product life cyclePrice; Place; Promotion; People; Managing the marketing effort; Summary; Exercises; Sample answer for a marketing plan; References; Further reading; Useful websites; Module 4: Strategic management for clinicians; Strategy; Objective setting; Analysis; SWOT analysis; Porter's five forces; Threat of entry; Threat of substitutes; Power of suppliers; Power of buyers; Competitive rivalry; PESTEL; Plan; Porter's strategies; Ansoff product-growth matrix; Implementation; Evaluation and control; Summary; Exercises; References; Further reading; Module 5: Information technology (IT) |
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Patient careImaging; Personal development; Research and information; Online education; Scheduling; Social networking; Blogs; Facebook; Twitter; Organisational; Summary; Exercises; References; Further reading; Useful websites; Module 6: Human resource management; Strategic human resource management; Requirements; Workforce planning; Recruitment; Job design; Job description; Recruitment process; Reward management; Retention; Summary; Exercises; References; Case studies; Further reading; Useful websites; Module 7: The clinical team; Anatomy of a team; Independent teams (surgeons operating) |
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Interdependent teams (the surgical team)The physiology of the clinical team; Forming stage; Storming stage; Norming state; Performing stage; Adjourning stage; Team roles; Building effective teams; Team effectiveness model; Team dynamics; Delegation; Conflict; Types of conflict; Conflict process; Why the clinical team?; Working examples of a clinical team; Summary; Exercises; References; Further reading; Useful websites; Module 8: Clinical leaders; Study of leadership; Trait approach; Behaviour approach; Power-influence approach; Situational approach; Integrative approach |
| Summary |
Clinicians increasingly need a firm grasp of the fundamental principles of business management, finance and related subjects. Even so, business disciplines are still rarely taught during medical training, while busy practices and complicated accounting tasks mean that gaining business acumen 'on the job' is impractical for many. As a result, increasing numbers of clinicians learn the skills they need by taking an MBA (Masters in Business Administration) While an MBA may be the answer for some, the formidable costs and time commitment it demands leave many busy practitioners seeking more accessible options. This book provides a readable, tightly organised alternative - a primer on MBA principles and their practical application. Twelve compact, carefully structured modules cover the entire gamut of a business education, from basic finance and accounting principles, to strategic management methods and leadership theories. Unlike some similar texts, this book is designed to be light in tone, easy to read and digest, and thoroughly practical. Busy clinicians, academic surgeons, administrative physicians and other healthcare professionals will find this an invaluable resource in understanding the core principles of business management. Allied medical professionals, and nurses will also find it useful, as will interview candidates who increasingly face management questions as part of selection processes. 'An invaluable resource in understanding the core principles of business management, and in learning how to apply them. For busy clinicians, the value proposition is enormous in terms of the knowledge gained, versus the amount of reading required to capture what the authors have so capably managed to distill between the covers. The authors have done a remarkable task in capturing the latest concepts and thinking in the business management arena [and] the essence of an entire MBA education, and customise it for healthcare professionals. A delight.' From the Foreword by B Sonny Bal |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Medical offices -- Management
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Health services administration.
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Medicine -- Practice -- Finance
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HEALTH & FITNESS -- Holism.
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HEALTH & FITNESS -- Reference.
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MEDICAL -- Alternative Medicine.
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MEDICAL -- Atlases.
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MEDICAL -- Essays.
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MEDICAL -- Family & General Practice.
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MEDICAL -- Holistic Medicine.
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MEDICAL -- Osteopathy.
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Health services administration
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Medical offices -- Management
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Medicine -- Practice -- Finance
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| Form |
Electronic book
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| Author |
Rajaratnam, Vaikunthan
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Loh, Michael, 1957-
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| ISBN |
9781315346557 |
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1315346559 |
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9781498791502 |
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1498791506 |
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9781315327761 |
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1315327767 |
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