| Description |
1 online resource |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
Monterrey, the third most populous city in Mexico and a destination for business and medical tourism, has been experiencing a tourism slowdown since 2007 due to economic crisis and travel warnings derived from drug related incidents. Tourism stakeholders requested the city's Destination Management Organization (DMO) to develop concrete strategies and action plans to increase tourism visitation; one of the potential strategies is to develop accessible tourism to attract the market of tourists with disabilities |
| Notes |
Originally Published InCarmargo, B. A., & Villarreal, I. S. (2014). DMOs and tourism product development: Accessible destinations: The case of Monterrey, Mexico. Journal of Hospitality & Tourism Cases, 4(1), 9-19 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
City promotion -- Mexico -- Monterrey
|
|
Medical tourism -- Mexico -- Monterrey
|
|
City promotion
|
|
Medical tourism
|
|
Mexico -- Monterrey
|
| Genre/Form |
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Villarreal, Isabel Sanchez, author
|
| ISBN |
9781529708028 |
|
1529708028 |
|
