| Description |
xxi, 304 pages : illustrations ; 25 cm |
| Contents |
Pt. 1. Markets and market research -- 1. The relevance of market research for health and social care / Mike Luck -- 2. Markets and market research / Mike Luck and Rob Pocock -- 3. Strategy, marketing and market research in health and social care organizations / James J. H. Harrison -- Pt. 2. Market research methods -- 4. Design and management of market research / Mike Luck -- 5. Observation, focus groups and narratives / Jill Jesson -- 6. Designing surveys / Mike Tricker and Julie Green -- 7. Data preparation / Rob Tinsley and Julie Green -- 8. Processing personal data: the legal framework / Graham Pearce -- 9. Analysing data / Rob Tinsley -- 10. Interactive methods in public service design in Austria / Gunther Botschen and Martina Botschen -- Pt. 3. Applications of market research -- 11. Non-residential care charging policy in Southwark London Borough / Rob Pocock -- 12. Healthy Living Centres: urban regeneration in Stoke / Rob Pocock -- 13. Entering the private health care market in Thailand / Jill Schofield -- 14. Evaluating the introduction of quality assurance in residential and nursing homes / Jackie Kimberley -- 15. Assessing the need for family planning services in Coventry / Mary Parkes -- 16. Using SERVQUAL to measure service quality at an NHS specialist laboratory / Graham Flynn -- 17. Patient and staff views of a new appointment system in a South African health centre / Max Bachmann and Hassan Mohamed -- 18. Market research in the emerging market of forensic mental health / David Sallah -- Pt. 4. Prospects for market research -- 19. The prospects for market research in health and social care / Mike Luck and Rob Pocock |
| Notes |
"Published simultaneously in Canada." |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Medical care -- Great Britain -- Marketing -- Research.
|
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Human services -- Great Britain -- Marketing -- Research.
|
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Medical care -- Marketing -- Research.
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Human services -- Marketing -- Research.
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| Genre/Form |
Ebook
|
| Author |
Tricker, M. J. (Mike J), 1949-
|
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Luck, Mike.
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Pocock, Rob.
|
| LC no. |
99087923 |
| ISBN |
0415207541 : |
|
041520755X paperback |
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