| Description |
1 online resource : illustrations (black and white) |
| Contents |
Acknowledgements Disclaimer Introduction Chapter One -- The Principles of Media Distribution Chapter Two -- Developing and Distributing Media Content Before it Exists Chapter Three -- The Acquisition of Finished Content Chapter Four -- Negotiating and Brokering Content Distribution Deals Chapter Five -- Windowing Rights and Strategizing Releases Chapter Six -- Global Media Distribution Chapter Seven -- Marketing, Metrics and Audience Cultivation Chapter Eight -- Accounting Practices, Monetization and Business Structures Chapter Nine -- Practical Approaches for Kick-Starting Your Career Appendices Appendix I: List of Exploitable Rights with Definitions Appendix II: Materials Delivery Schedule with Definitions Appendix III: Projections Form & Schedule of Minimums Appendix IV: Metadata Forms Glossary References Index |
| Summary |
Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick draws from over a decade of personal experience in the distribution arena to explore what fuels the distribution process, and explains in real-world terms how the business works from beginning to end--not merely what happens to a film or television series after a distributor acquires it, but how distributors develop, pre-sell and broker deals on content before it even exists. Kirkpatrick covers deal structures, release strategies, acquisition approaches, rights sales, international co-productions, tax credits, audience research, global regulatory boards, and even 'behind closed doors' monetization practices. The book offers: A straightforward, clear and insightful approach to understanding the fundamental basics of how the global distribution marketplace works, and how distribution companies actually operate and create the content they need;An insider's analysis of all levels of the business with an emphasis on the independent scene, the root from where development in the industry grows;A comprehensive overview of how film and television markets and festivals work, and how buyers and sellers actually broker deals in the field;Detailed explanations of how each media right is defined and windowed to maximize potential revenue; A detailed overview of several major international territories, and how each operates within the context of the global media business; Guidance and advice from an industry expert on how one can initiate their professional career in the entertainment industry, applicable to individuals in all roles;A robust appendix containing in-depth studies of legal definitions, material delivery requirements, territory-by-territory financial projections, and more. An accompanying eResource offers template contracts, sample agreements, and further resources for download |
| Subject |
Motion pictures -- Marketing
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Television broadcasting -- Marketing
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Digital media -- Marketing
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PERFORMING ARTS -- Film & Video -- General.
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BUSINESS & ECONOMICS -- Distribution.
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digital distribution.
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film business.
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global distribution.
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international distribution.
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Media distribution.
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media marketing.
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producing.
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Motion pictures -- Marketing
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Television broadcasting -- Marketing
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| Form |
Electronic book
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| ISBN |
9781351582810 |
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135158281X |
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9781351582827 |
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1351582828 |
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9781351582803 |
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1351582801 |
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9781315099347 |
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1315099349 |
|
