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Media, Mass
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Here are entered works on the modern means of mass communication. Works on the communications industries treated collectively are entered under Communication and traffic. Works on human communication, including both the primary techniques of language, pictures, etc. and the secondary techniques, such as the press and radio, are entered under Communication
--subdivision In mass media under names of individual persons, families, corporate bodies, and countries, cities, etc., and under names of deities, mythological or legendary figures, and fictitious characters; and headings of the type [topic] in mass media, e.g. Alcoholism in mass media
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Instruments or technological means of communication that reach large numbers of people with a common message: press, radio, television, etc
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