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Author McCoy, Alfred W., author

Title Beer of Broadway fame : the Piel family and their Brooklyn brewery / Alfred W. McCoy
Published Albany : State University of New York Press, 2016

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Description 1 online resource
Summary Explores the hundred-year history of Piel Bros., one of the prominent German American brands that once made New York City the brewing capital of America. For more than a century, New York City was the brewing capital of America, with more breweries producing more beer than any other city, including Milwaukee and St. Louis. In Beer of Broadway Fame, Alfred W. McCoy traces the hundred-year history of the prominent Brooklyn brewery, Piel Bros., and provides an intimate portrait of the company's German American family. Through quality and innovation Piel Bros. grew from Brooklyn's smallest brewery in 1884, producing only 850 kegs, into the sixteenth-largest brewery in America, brewing over a million barrels by 1952. Through a narrative spanning three generations, McCoy examines the demoralizing impact of pervasive US state surveillance during World War I and the Cold War, as well as the forced assimilation that virtually erased German American identity from public life after World War I. McCoy traces Piel Bros.'s changing fortunes from its early struggle to survive in New York's Gilded Age beer market, the travails of Prohibition with police raids and gangster death threats, to the crushing competition from the big national brands after World War II. Through a fusion of corporate records with intimate personal correspondence, McCoy reveals the social forces that changed a great city, the US brewing industry, and the country's economy. Alfred W. McCoy is the Harrington Chair in History at the University of Wisconsin-Madison and the author of many books, including Torture and Impunity: The U.S. Doctrine of Coercive Interrogation and Policing America's Empire: The United States, the Philippines, and the Rise of the Surveillance State
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Peale family
McCoy, Alfred W. -- Family
McCoy, Alfred W.
Peale family
Piels Beer (Firm) -- History
Piels Beer (Firm)
Breweries -- New York (State) -- New York -- History
BIOGRAPHY & AUTOBIOGRAPHY -- Science & Technology.
TECHNOLOGY & ENGINEERING -- Food Science.
Breweries
Families
New York (State) -- New York
Genre/Form Electronic books
History
Form Electronic book
ISBN 9781438461410
1438461410