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Book Cover
E-book
Author Hennessy, Julie, author

Title Hohner Musikinstrumente GmbH & Co. KG : break-even analysis / Julie Hennessy & Evan Meagher
Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Helmut Schmidt, product manager for Hohner Musikinstrumente GmbH & Co. KG, the world's foremost manufacturer of harmonicas, accordions, melodicas, and ukuleles, was sitting at his desk reviewing his first assignment from the company's senior executive team. Schmidt had been asked to calculate the break-even point for the company's flagship product, the Marine Band harmonica, under a number of different scenarios
Notes Originally Published in: Hennessy, J., & Meagher, E. (2012). Hohner Musikinstrumente GmbH & Co. KG: Break-Even Analysis (Case revised 15/12/2014). 3-112-001. Evanston, IL: Kellogg School of Management, Northwestern University
Online resource; title from home page (viewed on April 27, 2016)
Subject Matthias Hohner AG.
SUBJECT Matthias Hohner AG fast
Subject Break-even analysis -- Case studies
Break-even analysis
Genre/Form Case studies
Form Electronic book
Author Meagher, Evan, author
ISBN 9781473960442
1473960444