| Description |
vi, 330 pages ; 24 cm |
| Series |
International Association for Mass Communication Research |
|
International Association for Mass Communication Research (Series)
|
| Contents |
Pt. I. Introduction. 1. Introduction: Consuming Audiences? Production and Reception in Media Research / Ingunn Hagen and Janet Wasko -- Pt. II. Defining the Audience. 2. Questioning the Concept of the Audience / Vincent Mosco and Lewis Kaye. 3. Peculiar Commodities: Audiences at Large in the World of Goods / Graham Murdock. 4. Leisure or Labor? Fan Ethnography and Political Economy / Eileen R. Meehan -- Pt. III. Studying the Audience. 5. Surveillance and Other Consuming Encounters in the Informational Marketplace / Richard Maxwell. 6. The Social Context of Research and Theory / Herbert I. Schiller. 7. How Can Audience Research Overcome the Divide Between Macro- and Microanalysis, Between Social Structure and Action? / Svein Osterud. 8. The Cultural Mediations of Television Consumption / Jesus Martin-Barbero -- Sect. IV. Considering Methodological Approaches/Questioning Theory and Method. 9. Less is More: Media Ethnography and Its Limits / Kristen Drotner. 10. Audiences' Expectations and Interpretations of Different Television Genres: A Sociocognitive Approach / Birgitta Hoijer. 11. The Role of Media in Generating Alternative Political Projects / Robert A. White -- Sect. V. Case Studies in Audience Research. 12. Modern Dilemmas: TV Audiences' Time Use and Moral Evaluation / Ingunn Hagen. 13. Diasporic Identities: Chinese Communities and Their Media Use in Australia / John Sinclair, Kee Pookong and Josephine Fox / [et al.]. 14. The Popular Forms of Hope: About the Force of Fiction Among TV Audiences in Brazil / Thomas Tufte. 15. Between the Normal and the Imaginary: The Spectator-Self, the Other and Satellite Television in India / Anjali Monteiro and K. P. Jayasankar |
| Notes |
Includes papers presented at a round table held Sydney, Australia, 1996, during a meeting of the International Association for Mass Communication Research |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Mass media -- Audiences -- Congresses.
|
|
Mass media -- Research -- Congresses.
|
| Genre/Form |
Conference papers and proceedings.
|
| Author |
Hagen, Ingunn, 1959-
|
|
Wasko, Janet.
|
|
International Association for Mass Communication Research.
|
| LC no. |
99043816 |
| ISBN |
1572731753 |
|
1572731761 paperback |
|
