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Book Cover
E-book
Author Hambrick, Marion E., author

Title Investigating the product life cycle of Snap and its sports media partnerships / Marion E. Hambrick
Published London : SAGE Publications: SAGE Business Cases Originals, 2019

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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary In 2018, Snap leaders faced challenges such as negative public responses to the redesign of the Snapchat smartphone application, lackluster demand for Spectacles, revenue streams limited primarily to advertising, and no expectation of profits in the immediate future. These issues, associated with a saturated market and slowing growth, were reflected in the company stock price, which fell from a high of USD 29.44 in February 2017 to a record low of USD 10.50 in May 2018. Company leaders needed ways to manage these issues and ultimately generate a profit. Partnerships within the sports industry, including with media providers and sports leagues, represented one potential opportunity. Using the product life cycle framework, students are asked to evaluate the current and future potential of Snap for success with its various product lines, including its foray into sports
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Snap Inc. -- Case studies
SUBJECT Snap Inc. fast
Snapchat (Electronic resource) -- Case studies
Snapchat (Electronic resource) fast
Subject Internet industry -- United States -- Case studies
Mass media and sports -- United States -- Case studies
Internet industry
Mass media and sports
United States
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
ISBN 9781526486516
1526486512