Introduction; Part I: Inside Fandom; Excerpts from "Matt Hills Interviews Henry Jenkins"; Star Trek Rerun, Reread, Rewritten; " Normal Female Interest in Men Bonking"; " Out of the Closet and into the Universe"; Part II: Going Digital; "Do You Enjoy Making the Rest of Us Feel Stupid?"; Interactive Audiences?; Pop Cosmopolitanism; Love Online; Blog This!; A Safety Net; Part III: Columbine and Beyond; Professor Jenkins Goes to Washington; Coming Up Next!; The War between Effects and Meanings; The Chinese Columbine; " The Monsters Next Door"; Notes; Index; About the Author
Summary
Henry Jenkins at Authors@Google (video). Henry Jenkins"s pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture and that they represent the vanguard of a new relationship with mass media. Though marginal and largely invisible to the general public at the time, today, media producers and advertisers, not to mention researchers and fans, take for granted the idea that the success of a media franchise depends on fan investments and participation. Bringing together the highlights of
