Title Mass-media alcohol and drug campaigns : a consideration of relevant issues / by Mary-Ellen Miller and Joclyn Ware ; assisted by Ivor Shaw and Merrilyn Gascoyne

Published Canberra : Australian Govt. Pub. Service, 1989

Copies

Location	Call no.	Vol.	Availability
W'PONDS	362.290994 Nat		AVAILABLE

Description v, 107 pages ; 25 cm Series Monograph series / National Campaign Against Drug Abuse, 0818-8882 ; no. 9 Monograph series (National Campaign Against Drug Abuse (Australia)) ; no. 9 Contents Summary of findings from reviews of past mass media campaigns. Introduction. Social marketing. Cooperative consultants with the media. The sequencing and antecedents of adolescent drug use. Relevant concepts from social psychology and communications research. Research based campaigns. Appendix: Press/ excerpts from reviews of past mass media campaigns. Antecedents of Adolescent Drug use. Alcoholism. Mass media. Drug education Summary CONTENTS. Summary of findings from reviews of past mass media campaigns. Introduction. Social marketing. Cooperative consultants with the media. The sequencing and antecedents of adolescent drug use. Relevant concepts from social psychology and communications research. Research based campaigns. Appendix: Press/ excerpts from reviews of past mass media campaigns. Antecedents of Adolescent Drug use. Alcoholism. Mass media. Drug education Notes Cat. no. 8807689 On cover: The Drug Offensive: a federal and state initiative Bibliography Bibliography: pages 86-107 Notes Monograph series (National Campaign Against Drug Abuse (Australia)) no:9 0818-8882 Subject Alcoholism in mass media -- Australia. Alcoholism -- Prevention -- Study and teaching. Alcoholism -- Study and teaching -- Australia. Alcoholism -- Australia -- Prevention. Drug abuse -- Prevention -- Study and teaching. Alcoholism -- Australia. Drug abuse -- Australia -- Prevention. Drugs and mass media -- Australia. Drug abuse -- Study and teaching -- Australia. Health promotion -- Australia. Mass media in health educatioan Mass media in health education -- Australia. Mass media in health education. Author Gascoyne, Merrilyn Shaw, Ivor Ware, Joclyn Drug Offensive Program (Australia) National Campaign against Drug Abuse (Australia) LC no. 89281041 ISSN 0818-8882 ISBN 0644082267

Other Titles Mass media alcohol and drug campaigns

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