| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
|
| Summary |
In 2012, a shooting in Florida rose to national prominence after it was revealed that no charges would be pressed against the 28-year-old man who shot and killed an unarmed teenager who was carrying a bag of Skittles candies at the time of his death. The brand became a central symbol of the controversy as discussions about the shooting grew on social media and protests arose throughout the country |
| Notes |
Originally published in Boylan, M., Gibilisco, J., McCallum, D., & ORourke, J. S. (2015). Mars, Incorporated: Skittles becomes part of a controversial shooting. 15-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
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Description based on XML content |
| Subject |
Mars, Incorporated.
|
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Brand name products.
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Branding (Marketing)
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Murder -- Florida.
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| Form |
Electronic book
|
| Author |
Gibilisco, Joseph A., 1924- author
|
|
McCallum, Douglas (James Douglas), author
|
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O'Rourke, James S., 1946- author
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| ISBN |
9781526403056 (ebook) |
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