Limit search to available items
Book Cover
Author Boylan, Matthew, author

Title Mars, Incorporated : Skittles becomes part of a controversial shooting / Matthew Boylan, Joseph Gibilisco, Douglas McCallum, James S. O'Rourke
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary In 2012, a shooting in Florida rose to national prominence after it was revealed that no charges would be pressed against the 28-year-old man who shot and killed an unarmed teenager who was carrying a bag of Skittles candies at the time of his death. The brand became a central symbol of the controversy as discussions about the shooting grew on social media and protests arose throughout the country
Notes Originally published in Boylan, M., Gibilisco, J., McCallum, D., & ORourke, J. S. (2015). Mars, Incorporated: Skittles becomes part of a controversial shooting. 15-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject Mars, Incorporated.
Brand name products.
Branding (Marketing)
Murder -- Florida.
Form Electronic book
Author Gibilisco, Joseph A., 1924- author
McCallum, Douglas (James Douglas), author
O'Rourke, James S., 1946- author
ISBN 9781526403056 (ebook)