Limit search to available items
Book Cover
Author Coussement, Martha A., author

Title A strategy of duality : new choreography for the Marriott/Ritz-Carlton dance / Martha A. Coussement, Maneenuch Tanyatanaboon, Zhouyang Li, Anastasia Shportko, Li Miao
Published London : International CHRIE, 2014


Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary In 1995 the Marriott Corporation acquired the Ritz-Carlton group but kept maintained a great deal of separation between the two organizations. However, in 2009-10, two changes occurred that impacted The Ritz-Carlton: 1) Marriott Corporation divided their company into 4 geographic divisions and brought many independent Ritz-Carlton hotels under Marriott's corporate offices; and 2) The Ritz-Carlton introduced The Ritz-Carlton Rewards--a decision the company had resisted for nearly 10 years. How has Marriott Corporation maintained a successful "hands-off" strategy and preserve their successful partnership with the exquisite and stunning brand of iconic luxury? This case explores the effective dual strategy approach as demonstrated by Marriott Corporation and The Ritz-Carlton
Notes Originally Published InCoussement, M. A., Tanyatanaboon, M., Li, Z., Shportko, A., & Miao, L. (2014). A strategy of duality: New choreography for the Marriott/Ritz-Carlton dance. Journal of Hospitality & Tourism Cases, 3(2), 30-37
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Marriott Corporation.
Ritz-Carlton Hotels (Firm)
SUBJECT Marriott Corporation. fast (OCoLC)fst00627821
Ritz-Carlton Hotels (Firm) fast (OCoLC)fst00613516
Subject Consolidation and merger of corporations -- Case studies
Hospitality industry -- Case studies
Business planning -- Case studies
Business planning.
Consolidation and merger of corporations.
Hospitality industry.
Genre/Form Case studies.
Form Electronic book
Author Tanyatanaboon, Maneenuch, author
Li, Zhouyang, author
Shportko, Anastasia, author
Miao, Li, author
ISBN 9781529710861