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Book Cover
Author Baskin, Ernest, author

Title M&M anomaly / Ernest Baskin
Published London : National Public Radio Planet Money, 2023


Description 1 online resource
Series SAGE business cases
SAGE business cases
Summary This case discusses the pricing and production of M&Ms. It is focused on a National Public Radio Planet Money podcast in which the journalist does a deep dive into the possible reasons why the sizing of regular M&Ms and peanut butter M&Ms may be different. This case may be discussed from a variety of angles, including marketing, food marketing, or pricing
Notes Description based on XML content
Subject Mars, Incorporated -- Case studies
Mars, Incorporated
Business logistics -- Case studies
Business logistics
Genre/Form Case studies
Form Electronic book
ISBN 9781071920398
Other Titles Mars and Murrie anomaly