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Book Cover
Streaming video
Author Gupta, Anil K., 1949-

Title Marriott Hotels and the globalization of a brand / Anil K. Gupta
Published London : Henry Stewart Talks, 2018

Copies

Description 1 online resource (1 streaming video file (5 min.) : color, sound)
Series Business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Summary This case study examines Marriott and the company's strategy for globalisation. By focusing on globalising one brand, Ritz-Carlton, Marriott expanded quickly and Ritz-Carlton is now the global leader in the luxury hotel market. Focusing on Ritz-Carlton was the logical choice as the brand caters to a global customer base and the local adaptation imperatives are minimal
Notes Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Globalization of market presence
Title from title frames
Subject Marriott Corporation.
Ritz-Carlton Hotels (Firm)
Marriott Corporation.
Ritz-Carlton Hotels (Firm)
Branding (Marketing)
Globalization -- Economic aspects
Hotels -- Marketing
Luxuries -- Marketing
Organizational effectiveness.
branding.
Branding (Marketing)
Globalization -- Economic aspects.
Hotels -- Marketing.
Luxuries -- Marketing.
Organizational effectiveness.
Form Streaming video
Other Titles Globalization of market presence
Globalization of market presence
Globalization of market presence
Globalization of market presence