This case study examines Marriott's support for Fundação Amazonas Sustentável (the Sustainable Amazon Foundation), an organisation dedicated to preserving the Amazon rainforest. Deforestation would harm Marriott's profitability in the region and thus by supporting Fundação Amazonas Sustentável's sustainability agenda, Marriot is supporting its own business
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Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Strategic sustainability : nature's price