Title Hospitality marketing Ioannis S. Pantelidis

Published London : Henry Stewart Talks, 2024

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (28 min.) : color, sound) Series Introduction to hospitality, 2056-4570 Henry Stewart talks. Business & management collection. Introduction to hospitality Contents The 7 Ps of marketing -- OTA (Online Travel Agency) -- Marriott Hotel case study -- Airbnb -- Booking.com Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Airbnb (Firm) Booking.com (Firm) Marriott International, Inc. Hospitality industry -- Marketing Hospitality industry -- Technological innovations Hotel management. Hotels -- Marketing -- Case studies Internet marketing. Form Streaming video

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