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Book Cover
Streaming video
Author Buhalis, Dimitrios.

Title Real-time service Marriott M Live / Dimitrios Buhalis
Published London : Henry Stewart Talks, 2022


Description 1 online resource (1 streaming video file (4 min.) : color, sound)
Series The business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Summary This case study illustrates the need for real-time service for the co-creation of value, using the case of Marriott M Live as an example from the tourism/service industry
Notes Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Digital transformation and virtual tourism
Title from title frames
Subject Marriott International, Inc
Hospitality industry -- Information technology
Hospitality industry -- Marketing -- Case studies
Social media
Tourism -- Information technology
Tourism -- Marketing
Form Streaming video
Other Titles Digital transformation and virtual tourism