| Description |
1 online resource (267 pages) : illustrations |
| Series |
Publications of the Institute of Archaeology, University College London |
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Publications of the Institute of Archaeology, University College London.
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| Contents |
Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke |
| Summary |
The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Material culture -- History
|
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Manufactures -- History
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Marks of origin -- History
|
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Trademarks -- History
|
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Branding (Marketing) -- History
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POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
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SOCIAL SCIENCE -- Anthropology -- Cultural.
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SOCIAL SCIENCE -- Popular Culture.
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Branding (Marketing)
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Manufactures
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Marks of origin
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Material culture
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Trademarks
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| Genre/Form |
History
|
| Form |
Electronic book
|
| Author |
Bevan, Andrew, 1974-
|
|
Wengrow, D
|
| LC no. |
2010013286 |
| ISBN |
1598747029 |
|
9781598747027 |
|
1598745417 |
|
9781598745412 |
|
