Title Australian marketing : a casebook / edited by Janet McColl-Kennedy, Oliver H.M. Yau, Reg Hardman

Published Sydney : Harper & Row, 1990 ©1989

Copies

Location	Call no.	Vol.	Availability
MELB	658.800994 Mcc/Ama		AVAILABLE

Description xxxvii, 354 pages : illustrations ; 24 cm Notes Includes index Bibliography Includes bibliographical references Subject Marketing research -- Australia -- Case studies. Marketing research -- Australia. Marketing research. Marketing -- Australia -- Case studies. Marketing -- Australia. Marketing. Author Hardman, Reg, 1939- McColl-Kennedy, J. R Yau, Oliver H. M. (Oliver Hon-Ming), 1946- ISBN 0063121166

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