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Subjects (1-6 of 6)
Marketing research -- Management
1
E-book
2004

Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations


Allen, Danica R., 1959- author.

Milwaukee, Wisconsin : ASQ Quality Press, 2004

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Electronic Resources
2
Book
1999

The effective use of market research : a guide for management to grow the business


Birn, Robin.
Third edition
London : Kogan Page, 1999

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 MELB  658.83 Bir/Euo 1999  AVAILABLE
3
Book
1993

Marketing research for the global construction industry


Low, Sui Pheng.

Singapore : Singapore University Press, [1993]

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 WATERFT ART&ARCH  624.0688 Low/Mrf  AVAILABLE
4
Book
1982

New products management for the 1980s




New York : Booz, Allen & Hamilton, [1982]

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 WATERFT BUSINESS  658.575 New  AVAILABLE
5
Book
2005

Sales forecasting management : a demand management approach


Mentzer, John T.
Second edition
Thousand Oaks, Calif. : Sage Publications, [2005]

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 MELB  658.818 Men/Sfm 2005  DUE 02-05-24
6
E-book
2004

Sales Forecasting Management : a Demand Management Approach


Mentzer, John T.



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Electronic Resources
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