2010

9 rules for successful crowdsourcing

Libert, Barry.



 

2021

Absolute Essentials of Marketing Research

Kolb, Bonita M



 

2004

The academic/practitioner divide in marketing - myth or reality?

 

2012

Acree : a lot of negatives building against Intel

 

2004

Action research in marketing

 

2016

Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques

Grigsby, Mike, author

London ; Philadelphia : Kogan Page, [2016]

 

1994

Advanced methods of marketing research

Cambridge, Mass. : Blackwell Business, 1994

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2008

Advances in observational research

Broderick, Amanda.



 

1994

Advances in services marketing and management : research and practice.

Greenwich, Conn. : JAI Press, 1994

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2012

Advertising and anthropology : ethnographic practice and cultural perspectives

Malefyt, Timothy de Waal
English ed


 

2008

The age curve : how to profit from the coming demographic storm

Gronbach, Kenneth W.



 

2012

Angewandte Marktforschung : eine praxisorientierte Einführung

Grunwald, Guido



 

2018

"Anjaneya" health drink : re-positioning dilemma

Sharma, Aasha Jayant, author

Bingley, U.K. : Emerald Publishing Limited, 2018

 

2013

Are there any small U.S. carriers left to buy?

 

2004

The art & science of interpreting market research evidence

Smith, D. V. L. (David Van Lloyd)

Chichester, West Sussex, Eng. ; New York : Wiley, [2004]

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2017

Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques

Struhl, Steven M., author

New York : Kogan Page Ltd, [2017]

 

2012

As Apple hits high, is the smartphone boom over?

 

2018

Auntie Annes : searching for the right recipe for China

Mints Reed, Marlene, author

Bingley, U.K. : Emerald Publishing Limited, 2018

 

1990

Australian marketing : a casebook

Sydney : Harper & Row, 1990

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2017

Autobiographical reflections of scholarly pioneers : Part II

Tadajewski, Mark



 

2004

Basic marketing research

Churchill, Gilbert A.
Fifth edition
Mason, Ohio : South-Western, [2004]

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2010

Basic marketing research

Churchill, Gilbert A.
Seventh edition
Mason, Ohio : South-Western, 2010

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2014

Basic marketing research

Malhotra, Naresh K., author
Fourth edition
Harlow, Essex : Pearson, [2014]

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2013

Basic Marketing Research

Malhotra, Naresh K
4th ed


 

2012

Basic marketing research : integration of social media

Malhotra, Naresh K., author
Edition 4
Boston : Pearson, [2012]

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2005

Basic marketing research : using Microsoft Excel data analysis

Burns, Alvin C.
International Ed
Upper Saddle River, NJ : Pearson Prentice Hall, 2005

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2008

Basic marketing research : using Microsoft Excel data analysis

Burns, Alvin C.
Second edition
Upper Saddle River, N.J. : Pearson Prentice Hall, [2008]

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2012

Basic marketing research : using Microsoft Excel data analysis

Burns, Alvin C.
Third edition
Boston : Prentice Hall, [2012]

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2010

A Bayesian approach to attribute based consideration sets

Gilbride, Timothy J.



 

2010

Bayesian essentials and bayesian regression

Rossi, Peter E. (Peter Eric), 1955-



 

2010

Bayesian instrumental variables and simultaneity

Rossi, Peter E. (Peter Eric), 1955-



 

2010

Bayesian modeling of social network data

Ansari, Asim, (Professor of Marketing, University of Columbia, USA)



 

2010

Bayesian stochastic dynamic models for internet auctions

Bradlow, Eric T.



 

2005

Behavioral pricing

 

2022

Behavioural Research for Marketing A Practitioner's Handbook

Adams, Julian



 

2007

Brand, Organizational Identity and Reputation in SMEs - An Overview : Qualitative Market Research - Issue 4, Volume 10

Abimbola, Temi



 

2003

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Lindström, Martin, 1970-

London ; Sterling, VA : Kogan Page, 2003

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2022

Brands and Consumers A Research Overview

Singh, Jaywant



 

2005

Brands laid bare : using market research for evidence-based brand management

Ford, Kevin.



 

1997

Business market research

Gofton, Leslie.

London : Kogan Page, 1997

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2005

Business-to-business market research

Block, Martin P., 1946-
Second edition
Mason, OH : Thomson, 2005

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2013

Cambridge Marketing Handbook : Research

Bax, Steve



 

2016

Cerenity sanitizer : marketing research for new product launch (A)

Jaiswal, Anand Kumar, author

[London] : SAGE, 2016

 

2016

Cerenity sanitizer : marketing research for new product launch (B)

Jaiswal, Anand Kumar, author

[London] : SAGE, 2016

 

2013

Cheers! One bourbon, one scotch, one beer

 

2008

Co-creation rules : (or how to create the ooomph factor)

Moore, Johnnie, (Consultant, Collaborate Marketing, UK)



 

1979

Competition and consumer protection

Swann, Dennis.

Harmondsworth ; New York [etc.] : Penguin, 1979

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2016

Conceptual frameworks in marketing research

London, United Kingdom : SAGE Publications Ltd, 2016

 

2014

A concise guide to market research : the process, data, and methods using IBM SPSS statistics

Sarstedt, Marko, author.
Second edition
Berlin : Springer, 2014

 

1993

Conducting a survey

Bendigo, Vic. : Video Education Australasia, [1993]

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