Title The marketing mix : promoting museums, galleries & exhibitions / Sharron Dickman

Published Melbourne, Vic. : Museums Australia Inc. (Victoria), 1995

Copies

Location	Call no.	Vol.	Availability
W'PONDS	069.0688 Dic/Mmp		AVAILABLE
W'PONDS	069.0688 Dic/Mmp		AVAILABLE
MELB	069.0688 Dic/Mmp		AVAILABLE
MELB	069.0688 Dic/Mmp		AVAILABLE
WATERFT	069.0688 Dic/Mmp		AVAILABLE

Description viii, 132 pages : illustrations (some color), forms ; 25 x 25 cm Contents Pt. 1. The basics -- 1. Making use of marketing -- 2. The marketing mix -- 3. Business and marketing plan -- Pt. 2. Strengths and weaknesses -- 4. The external marketing environment -- 5. Preparing a facilities audit -- 6. SWOT analysis and product life cycles -- 7. Writing your maketing plan -- 8. Museums and the tourism industry -- Pt. 3. Promoting -- 9. The public for museums and galleries -- 10 Advertising -- 11. Direct marketing -- 12. On-site promotions --13. Preparing a museum brochure -- Pt. 4. Publicity and public relations -- 14. Publicity and public relations -- 15. Publicity -- 16. public relations -- 17. Corporate and community public relations -- Pt. 5 Specialist marketing -- 18. Marketing for special exhibitions -- 19. Merchandising -- Pt. 6. Budgeting -- 20. Pricing and revenue raising options -- 21. Setting a marketing budget -- Pt. 7. Research -- 22. Marketing research Notes CIP confirmed Subject Exhibitions -- Australia -- Marketing. Museums -- Australia -- Marketing. Author Museums Australia (Victoria) LC no. 00001154 ISBN 0949069159

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