Title Pernod Ricard's Ann Mukherjee on how to go from CMO to CEO / produced by Wall Street Journal

Published New York, NY : Wall Street Journal, 2020

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Description 1 online resource (25 minutes) Summary Landing the CEO role can often be a struggle for marketing executives. Pernod Richard's CEO on what it takes to get the top job and how having marketing experience to lean on can be an advantage in today's consumer-centric business environment Notes Title from resource description page (viewed January 7, 2022) In English Subject Pernod Ricard (Firm) SUBJECT Pernod Ricard (Firm) fast (OCoLC)fst01633409 Subject Marketing executives -- Promotions Executives -- Training of. Success in business. Marketing -- Management. Executives -- Training of. Marketing -- Management. Success in business. Genre/Form interviews. Interviews. Interviews. Interviews. Form Streaming video Author Mukherjee, Ann, interviewee Vranica, Suzanne, interviewer Wall Street Journal (Firm), publisher, production company.

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