| Description |
1 online resource (xxiv, 184 pages) : illustrations |
| Series |
Journal of Euromarketing monographic "separates" |
| Contents |
Preface / Lynn R. Kahle -- Introduction / Lynn R. Kahle -- Projecting Europe: The Next 50 Years / David M. Boush -- Utilization of the Internet by EU and US Service Providers To Facilitate Cross-Border Business / Victor V. Cordell -- Economic versus Personal Future-Oriented Attitudes as Consumer Shopping Indicators -- Retailing Evolution and Revolution in a Privatizing Economy: An Exploratory Study of Small Business Managersā¶ Values and Retail Strategies in Romania / Simona Stan, Kenneth R. Evans, Dan Cernusca, Shelley Sengupta -- Changing Values: A 2020 Vision / Fredric Kropp -- The New Paradigm Marketing Model / Lynn R. Kahle, R. Scott Marshall, Fredric Kropp -- Global Marketing Strategies of Born Globals and Globalising Internationals in the ICT Field / Mika Gabrielsson, Peter Gabrielsson -- Fuzzy Analytic Hierarchy Based Approach for Supplier Selection / Selim Zaim, Mehmet Sevkli, Mehves Tarim |
| Notes |
"Euromarketing and the future has been co-published simultaneously as Journal of Euromarketing, volume 12, numbers 3/4 2003." |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Marketing -- European Economic Community countries
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Internet marketing -- European Union countries
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Internet marketing -- United States
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Marketing research -- European Union countries
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Marketing research -- United States
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
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BUSINESS & ECONOMICS -- Mail Order.
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BUSINESS & ECONOMICS -- Marketing -- Direct.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
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BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
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Internet marketing
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Marketing
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Marketing research
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European Economic Community countries
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European Union countries
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United States
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| Form |
Electronic book
|
| Author |
Kahle, Lynn R
|
| ISBN |
9781136459887 |
|
113645988X |
|
9780203052129 |
|
0203052129 |
|
9781136460029 |
|
1136460020 |
|
9781136459955 |
|
1136459952 |
|
