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Subjects (1-6 of 6)
Marketing -- Evaluation.
1
2005
Magic numbers for consumer marketing : key measures to evaluate marketing success
Davis, John.
Singapore ; Hoboken, NJ ; Chichester, England : Wiley, 2005
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MELB
658.8 Dav/Mnf
AVAILABLE
2
1988
Marketing performance assessment
Bonoma, Thomas V.
Boston, Mass. : Harvard Business School Press, [1988]
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WATERFT BUSINESS
658.800723 Bon/Mpa
AVAILABLE
3
1999
Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation
Kokkinaki, Flora.
Cambridge, Mass. : Marketing Science Institute, 1999
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WATERFT BUSINESS
658.8 Kok/Mpa
AVAILABLE
4
2020
Marketing strategy implementation and evaluation methods
Denault, Jean-François.
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Electronic Resources
5
2018
Measuring marketing : 103 key metrics every marketer needs
Davis, John, 1960 February 17- author.
Third edition
Berlin : De Gruyter, [2018]
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Electronic Resources
6
2013
Measuring Marketing : 110+ Key Metrics Every Marketer Needs
Davis, John, 1960 February 17-
2nd ed
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