| Description |
1 online resource (xiii, 80 pages) : illustrations |
| Contents |
Introduction / Alma Mintu-Wimsatt, Hector R. Lozada -- How corporate executives perceive environmental issues : comparing Hungarian and global companies / Gyula Vastag, Dennis A. Rondinelli, Sandor Kerekes -- What's in a label? Environmental issues in product packaging / Debbora A. Whitson, Walter A. Henry -- Forty shades of green : a classification of green consumerism in northern Ireland / A.J. Titterington, C.A. Davies, A.C. Cochrane -- Sustainable development and international business : a holistic perspective / Hector R. Lozada, Alma Mintu-Wimsatt |
| Notes |
"Has also been published as Journal of Euromarketing, Vol. 5, number 3, 1996"--Title page verso |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Green marketing -- Europe
|
|
BUSINESS & ECONOMICS -- Distribution.
|
|
BUSINESS & ECONOMICS -- Marketing -- General.
|
|
Green marketing
|
|
Marketing
|
|
Umweltbezogenes Management
|
|
Marketing vert -- Europe.
|
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Europe
|
|
Europa
|
| Genre/Form |
Aufsatzsammlung.
|
| Form |
Electronic book
|
| Author |
Mintu-Wimsatt, Alma T
|
|
Lozada, Héctor R
|
| LC no. |
96027827 |
| ISBN |
9781136589423 |
|
1136589422 |
|
9780203058343 |
|
0203058348 |
|
9781136589560 |
|
1136589562 |
|
9781136589492 |
|
113658949X |
|
9781138992061 |
|
1138992062 |
|
