Title Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [and others]

Edition Second edition Published Singapore ; New York : Pearson Prentice Hall, 2005

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.80095 Lov/Smi 2005		AVAILABLE

Description xxiv, 696 pages : illustrations ; 24 cm Notes Previous ed. 2002 Based on Services marketing / Christopher H. Lovelock. 5th ed. 2004 Bibliography Includes bibliographical references and indexes Subject Service industries -- Asia -- Marketing. Professions -- Asia -- Marketing. Author Lovelock, Christopher H. Services marketing LC no. 2005436878 ISBN 0131275372 (paperback)

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