2016

#Hooked : why cute sells, and other marketing magic that we just can't resist

Fagan, Patrick, 1987- author.

Harlow, United Kingdom : Pearson Education Limited, 2016

 

2020

Absolut Vodka building consumer bonds

Zaichkowsky, Judith Lynne, 1951-



 

2013

Affective decision-making

Russell-Bennett, Rebekah



 

2005

Applying social cognition to consumer-focused strategy

 

2021

Behavioral Aspects of Brand Management

Majerová, Jana



 

2022

Behavioural Research for Marketing A Practitioner's Handbook

Adams, Julian



 

2013

Best practices in marketing and their impact on quality of life

 

2021

Brainfluence

Dooley, Roger, 1952- author.
[1o edición]
[Place of publication not identified] : BookaVivo, 2021

 

2012

Brainfluence : 100 ways to persuade and convince customers with neuromarketing

Dooley, Roger, 1952-



 

2015

BrainScripts for sales success : 21 hidden principles of consumer psychology for winning new customers

Whitman, Drew Eric, author.

New York : McGraw-Hill Education, [2015]

 

2011

The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

Du Plessis, Erik.

London, UK ; Philadelphia, PA : Kogan Page, 2011

Request It 

2022

Branding Between the Ears : using cognitive science to build lasting customer connections

Dayal, Sandeep, author
1 Edition
New Yorky : McGraw Hill, [2022]

 

2011

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-
First edition
New York : Crown Business, [2011]

Request It 

2020

The business of choice : how human instinct influences everyone's decisions

Willcox, Matthew, author
2nd ed


 

2015

The business of choice : marketing to consumers' instincts

Wilcox, Matthew, author

Upper Saddle River, New Jersey : Person Education, [2015]

 

2008

Buy ology : truth and lies about why we buy

Lindström, Martin, 1970-
First edition
New York : Doubleday, [2008]

Request It 

2010

The buying brain : secrets for selling to the subconscious mind

Pradeep, A. K., 1963-



 

2000

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, Jan (Policy scientist)

Chichester ; New York : Wiley., [2000]

Request It 

2013

Consumer behavior : why we buy

Solomon, Michael R



 

2016

Crack the customer mind code : Seven Pathways from Head to Heart to Yes!

Hennerberg, Gary.



 

2012

A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms

Phillips, Andrea, 1974-



 

2013

Customer sense : how the 5 senses influence buying behavior

Krishna, Aradhna, author.
First edition
New York, NY : Palgrave Macmillan, 2013

 

2013

Decoded : the science behind why we buy

Barden, Phil, 1959-

Chichester, West Sussex : John Wiley & Sons Ltd., [2013]

 

2023

Decoded : the science behind why we buy

Barden, Phil, 1959- author.
Second edition
Hoboken, NJ : John Wiley & Sons, Inc., 2023

 

2019

Examining the Role of Well Being in the Marketing Discipline

Perrewé, Pamela L



 

2011

Gruen Planet: Ep 1 of 8

Australia : ABC, 2011

 

2011

Gruen Planet: Ep 2 of 8

Australia : ABC, 2011

 

2011

Gruen Planet: Ep 3 of 8

Australia : ABC, 2011

 

2011

Gruen Planet: Ep 5 of 8

Australia : ABC, 2011

 

2011

Gruen Planet: Ep 7 of 8

Australia : ABC, 2011

 

2012

Gruen Planet: Series 2 - Ep 1 of 10

Australia : ABC, 2012

 

2012

Gruen Planet: Series 2 - Ep 10 of 10

Australia : ABC, 2012

 

2008

The gruen transfer

Request It 

2008

Habit : the 95% of behavior marketers ignore

Martin, Neale, 1957-

Upper Saddle River, N.J. : FT Press, [2008]

Request It 

2008

Habit : the 95% of behavior marketers ignore

Martin, Neale, 1957-

Harlow : Financial Times Prentice Hall, [2008]

Request It 

2008

Habit : the 95% of behavior marketers ignore

Martin, Neale, 1957-



 

2008

Handbook of consumer psychology

New York : LEA/Psychology Press, [2008]

Request It 

2008

Handbook of Consumer Psychology

Haugtvedt, Curtis P



 

2020

Haptic sensation and consumer behaviour : the influence of tactile stimulation in physical and online environments

Racat, Margot, author

Cham, Switzerland : Palgrave Macmillan, 2020

 

2009

Heavy hitter sales psychology : how to penetrate the C-level executive suite and convince company leaders to buy

Martin, Steve W., 1960-
1st ed


 

2003

How customers think : essential insights into the mind of the market

Zaltman, Gerald.

Boston, Mass. : Harvard Business School Press, [2003]

Request It 

2021

How people buy online : the psychology behind consumer behaviour

Gupta, Seema., author

New Delhi ; Thousand Oaks, California : SAGE Publications, 2021

 

2014

How the world sees you : discover your highest value through the science of fascination

Hogshead, Sally.



 

2013

The human brand : how we relate to people, products, and companies

Malone, Chris, 1969-



 

2013

The human brand : how we relate to people, products, and companies

Malone, Chris, 1969- author.

[Minneapolis, Minnesota] : HighBridge Audio, [2013]

 

2013

The Human Brand : How We Relate to People, Products, and Companies

Malone, Chris



 

2021

The hype handbook : 12 indispensable success secrets from the world's greatest propagandists, self-promoters, cult leaders, mischief makers, and boundary breakers

Schein, Michael (Author of The hype handbook), author.

New York : McGraw-Hill, [2021]

 

2016

The influence of values on consumer behaviour : the value compass

Kostelijk, Erik, author.



 

2021

Influencer : the science behind swaying others

Cornwell, T. Bettina, author.

New York, NY : Routledge, 2021

 

2008

Inspired marketing : the astonishing fun new way to create more profits for your business by following your heart

Vitale, Joe, 1953-