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Subjects (1-23 of 23)
Marketing -- Management -- Examinations -- Study guides
1
E-book
2008

CIM Coursebook 08/09 Marketing Management in Practice


Williams, John, 1949 December 11-



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3
E-book
2010

Marketing essentials


Blythe, Jim.
[2nd ed. ?]


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4
E-book
2010

Stakeholder marketing


Gledhill, Michelle



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Marketing -- Management -- Finance
5
E-book
2013

Financial Aspects of Marketing


Ward, Keith, 1949-



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Marketing -- Management -- Handbooks, manuals, etc.
6
Location Call no. Vol. Availability
 MELB  658.456 Cat/Cgt  AVAILABLE
 WATERFT BUSINESS  658.456 Cat/Cgt  AVAILABLE
9
Book
2011

Marketing research


Hair, Joseph F., author
Third edition
North Ryde, N.S.W. : McGraw-Hill, [2011]

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Location Call no. Vol. Availability
 MELB  658.83 Hai/Mre 2012  AVAILABLE
 MELB  658.83 Hai/Mre 2012  AVAILABLE
 W'BOOL  658.83 Hai/Mre 2012  AVAILABLE
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10
Book
2014

Marketing research


Hair, Joseph F., author
Fourth edition
North Ryde, N.S.W. : McGraw-Hill Education, [2014]

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Location Call no. Vol. Availability
 MELB  658.83 Hai/Mre 2014  AVAILABLE
 MELB  658.83 Hai/Mre 2014  AVAILABLE
 WATERFT BUSINESS  658.83 Hai/Mre 2014  AVAILABLE
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Marketing -- Management -- History
Marketing -- Management. Marketing -- Management -- Case studies. Organizational effectiveness. Organizational effectiveness -- Case studies. Relationship marketing. Customer relations
12
E-book
2002

Internal Marketing


Ahmed, Pervaiz K



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Marketing -- Management -- Mathematical models
13
E-book
2016

Ecommerce analytics : analyze and improve the impact of your digital strategy


Phillips, Judah, author.

Old Tappan, New Jersey : Pearson Education, [2016]

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14
E-book
2014

Marketing and management models : a guide to understanding and using business models


Strong, Helen, author
First edition
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014

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16
E-book
2016

The metrics that marketers muddle


Bendle, Neil T., author

[Cambridge, MA] : MIT Sloan Management Review, [2016]

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Marketing -- Management -- Newspapers.
17
E-journal
 

Pakistan company updates






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Marketing -- Management -- Periodicals.
18
Location Call no. Vol. Availability
 W'PONDS  658.8 Per/Aib  1998-99  AVAILABLE
 W'PONDS  658.8 Per/Aib  1998-99  AVAILABLE
 W'PONDS  658.8 Per/Aib  1998-99  AVAILABLE
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20
22
E-journal
2007-

Journal of business market management




[Wiesbaden?] : Gabler Verlag, [2007-]

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