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Subjects (1-17 of 17)
Mass media -- Marketing.
1
2020
#Trending in the right direction : a case study analyzing Temple football's #SpringBall18 campaign
Sanderson, Jimmy, author
London : Human Kinetics, Inc., 2020
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Electronic Resources
2
2005
Creative industries
Malden, Mass. ; Oxford : Blackwell Pub., 2005
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MELB
306 Har/Cin
AVAILABLE
MELB
306 Har/Cin
AVAILABLE
3
1991
Desperately seeking the audience
Ang, Ien.
London ; New York : Routledge, 1991
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W'PONDS
384.551 Ang/Dst
AVAILABLE
W'PONDS
384.551 Ang/Dst
AVAILABLE
4
2002
The entertainment revolution : bringing the moguls, the media, and the magic to the world
Lieberman, Al.
Upper Saddle River, N.J. : Financial Times Prentice Hall, [2002]
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W'PONDS
302.230688 Lie/Emr
AVAILABLE
5
2019
Entertainment science : data analytics and practical theory for movies, games, books, and music
Hennig-Thurau, Thorsten, 1967- author
Cham, Switzerland : Springer, [2019]
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MELB
658.8001 Thu/Esd
AVAILABLE
6
2019
The franchise era : managing media in the digital economy
Edinburgh : Edinburgh University Press, [2019]
Rating:
Electronic Resources
7
1996
A Japanese advertising agency : an anthropology of media and markets
Moeran, Brian
Pbk. edition
London : Curzon Press, 1996
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Electronic Resources
8
2013
Key concepts in creative industries
Hartley, John, 1948-
London ; Thousand Oaks, Calif. : SAGE, 2013
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Call no.
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MELB
338.477 Har/Kci
AVAILABLE
9
2010
Media choice
Hagen, Dan, (Managing Partner, MPG, UK)
London : Henry Stewart Talks, 2010
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10
2002
Media, markets, and democracy
Baker, C. Edwin.
Cambridge ; New York : Cambridge University Press, 2002
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W'PONDS
302.23 Bak/Mma
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11
2001
Media, markets, and democracy
Baker, C. Edwin
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Electronic Resources
More...
12
2016
Media Watch: 13/06/2016
Australia : ABC, 2016
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13
2008
Medienrecht : Praxishandbuch
Rating:
Electronic Resources
14
2020
Netflix : defending position as the primary streaming platform of choice
Soltanifar, Mariusz, (Hanze International Business School, Netherlands)
Rating:
Electronic Resources
15
2023
The sales sat nav for media consultants : the roadmap to more revenue in the sale of advertising materials
McKenna, Ricky
Wiesbaden : Springer, 2023
Rating:
Electronic Resources
16
2013
Storytelling across worlds : transmedia for creatives and producers
Dowd, Tom, 1964-
New York : Focal Press, Taylor & Francis Group, 2013
Rating:
Electronic Resources
17
2013
Storytelling across worlds : transmedia for creatives and producers
Dowd, Tom, 1964- author.
Burlington, MA : Focal Press, 2013
Rating:
Electronic Resources
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