2017

5FM : youth radio in the digital age

Abratt, Russell, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2016

AirAsia : indeed the sky's the limit!

Ahmad, Rizal, author

[London] : SAGE, 2016

 

2016

Alcoa & the auto industry

Rosenthal, Jean W., 1945- author.

[London] : SAGE, 2016

 

2015

ALLISCO : pricing multiple joint products

Singh, Gaganpreet

[Bingley] : Emerald Group Publishing Limited, 2015

 

1999

The Asian marketing casebook

Capon, Noel.

Singapore ; New York : Prentice Hall, 1999

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2013

Assessing algorithms for selecting countries to market new products to low-income consumers

Metzger, Michael D

[Bingley] : Emerald Group Publishing Limited, 2013

 

2017

Balqis restaurant : : how to move on?

Quoquab, Farzana, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2016

Beleza Natural : marketing strategies for empowering social change

Chernev, Alexander, author

London : Kellogg School of Management, 2016

 

1995

Business marketing strategy : cases, concepts, and applications

Rangan, V. Kasturi.

Chicago : Irwin, [1995]

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1995

Business marketing strategy : concepts and applications

Rangan, V. Kasturi.

Chicago : Irwin, [1995]

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2016

The case of Synthroid (A) : marketing a drug coming off patent

Tybout, Alice M., author

[London] : SAGE, 2016

 

2016

The case of Synthroid (B) : marketing a drug coming off patent

Tybout, Alice M., author

[London] : SAGE, 2016

 

1997

Cases in marketing management

Bernhardt, Kenneth L., 1944-
Seventh edition
Chicago : Irwin, [1997]

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1998

Cases in strategic marketing management : an integrated approach

McDonald, William J., Ph. D.

Upper Saddle River, N.J. : Prentice Hall, [1998]

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1996

Competitive advantage : concepts & cases

Bradmore, Don

Brookvale, N.S.W. : Prentice Hall Australia, 1996

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2017

Compressors Asia Limited : transformation to project marketing firm?

Phadtare, Milind Trivikram, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2008

The development of marketing management : the case of the USA, c. 1910-1940

Usui, Kazuo, 1953-



 

2017

Dilemma of "Make in India" for Dalmec industrial manipulator S.P.A, Italy

Pandey, Mithilesh, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2021

Downtown Liquors : happy returns of International Women's Day

Veron, Ilyse, author

London : SAGE Publications: SAGE Business Cases Originals, 2021

 

2012

Fast Trax : the Indian QSR chain

Nasreen, Reshma

[Bingley] : Emerald Group Publishing Limited, 2012

 

2018

FDA labeling : informative or infringement?

Queen, Pamela E., author

London : SAGE Publications: SAGE Business Cases Originals, 2018

 

2012

A framework for marketing management

Kotler, Philip.
Fifth edition, International edition
Harlow, England : Pearson Education, [2012]

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2016

GiveIndia : the business of philanthropy

Tripathi, Sanjeev, author

[London] : SAGE, 2016

 

2020

Gogol Bordello and the rise of gypsy punk : a journey from grassroots to mainstream

Renard, Stan, author

London : SAGE Publications: SAGE Business Cases Originals, 2020

 

2017

Housinganywhere.com (a)

Ghahvechi, Arefeh, author

London : SAGE Publications Ltd, 2017

 

2017

Housinganywhere.com (b)

Ghahvechi, Arefeh, author

London : SAGE Publications Ltd, 2017

 

1998

Innovation in marketing

Oxford ; Boston : Butterworth-Heinemann, 1998

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2015

Innovative business solutions : extreme customization at affordable price

Kumar, Ashok, author

London : NeilsonJournals Publishing, 2015

 

2002

Internal Marketing

Ahmed, Pervaiz K



 

2004

Internal marketing : tools and concepts for customer-focused management

Ahmed, Pervaiz K.



 

1973

Introduction to marketing management : text and cases

Rewoldt, Stewart H. (Stewart Henry), 1922-1979.
revised edition
Homewood, Illf. : R.d. Irwin, 1973

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2016

IZZi Gadgets : sizing up the market opportunity

Shanahan, Doreen E., author

[London] : SAGE, 2016

 

2022

JML's "Callisto Lite" : is the brand extension a problem or the product itself?

Aggarwal, Ashita, author

Bingley, U.K. : Emerald Publishing Limited, [2022]

 

2016

JustFoodForDogs : the world's first dog kitchen

Rapier, Stephen M., author

[London] : SAGE, 2016

 

2016

Keurig : from David to Goliath : the challenge of gaining and maintaining marketplace leadership

Anderson, Eric T., author

[London] : SAGE, 2016

 

2018

LEW Auto : getting the wheels turning

Saini, Yvonne, author

London : Wits Business School, 2018

 

2020

Lupin : discovery research

Sahay, Arvind, author

London : Indian Institute of Management, Ahmedabad, 2020

 

2005

The manager's guide to competitive marketing strategies

Paley, Norton.
3rd ed


 

2011

Market entry of a western company in the Middle East

Brandmeier, Rupert A

[Bingley] : Emerald Group Publishing Limited, 2011

 

2013

Marketing management and strategy : an African casebook

 

2007

Marketing management : knowledge and skills

Peter, J. Paul.
Eighth edition
Boston : McGraw-Hill/Irwin, [2007]

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2009

Marketing management : knowledge and skills

Peter, J. Paul.
Ninth edition
Boston : McGraw-Hill Irwin, [2009]

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1993

Marketing management : text and cases

Quelch, John A.

Homewood, IL : Irwin, [1993]

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1997

Marketing management : text and cases

Czinkota, Michael R.

Cambridge, Mass. : Blackwell, 1997

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2000

Marketing management : text and cases

Dalrymple, Douglas J.
Seventh edition
New York : J. Wiley, [2000]

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2004

Marketing management : text and cases

Loudon, David L.

New York : Best Business Books, an imprint of The Haworth Press, Inc., 2004

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2005

Marketing management : text and cases

Loudon, David L.



 

2002

Marketing strategy

Ferrell, O. C.
Second edition
Australia : Harcourt College Publishers, [2002]

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2005

Marketing strategy

Ferrell, O. C.
Third edition
Mason, Ohio : Thomson/South-Western, [2005]

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2011

Marketing strategy

Ferrell, O. C.
Fifth edition
Mason, OH : South-Western Cengage Learning, [2011]

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