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Subjects (1-50 of 701)
Marketing -- Management.
1
Streaming video
2021

4 Ps of marketing : What is Placement




[Place of publication not identified] : Business Professor, 2021

Rating:

 
2
Streaming video
2021

4 Ps of marketing : what is price




[Place of publication not identified] : Business Professor, 2021

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3
Streaming video
2021

4 Ps of marketing : What is Promotion




[Place of publication not identified] : Business Professor, 2021

Rating:

 
4
Streaming video
2018

4 traits of successful marketers


Neisser, Drew, (CEO and Founder, Renegade, USA)



Rating:

 
8
E-book
2016

Accountable marketing : linking marketing actions to financial performance




New York : Routledge, Taylor and Francis Group, 2016

Rating:

 
9
Book
2013

Advanced social media marketing : how to lead, launch, and manage a successful social media program


Funk, Tom, 1965- author

[Berkeley, Calif.] : Apress ; New York : Distributed to the book trade worldwide by Springer Science + Business Media New York, [2013]

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 MELB  658.872 Fun/Asm  AVAILABLE
11
Book
1998

Advertising and sales promotion strategy


Tellis, Gerard J., 1950- author

Reading, Mass. : Addison-Wesley, [1998]

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 MELB  658.82 Tel/Aas  AVAILABLE
12
E-book
2022

Agile marketing performance management : 10 success factors for maximizing marketing ROI dynamically


Stürze, Sascha, author.

Wiesbaden, Germany : Springer, 2022

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13
E-book
2014

Agricultural marketing


Ravi Kumar, K. N. (Kotamraju Nirmal), 1969-



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14
E-book
2014

Agricultural marketing management


Sharma, Premjit, author.

New Delhi : Genetech, 2014

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15
E-book
2016

AirAsia : indeed the sky's the limit!


Ahmad, Rizal, author

[London] : SAGE, 2016

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16
E-book
2016

Alcoa & the auto industry


Rosenthal, Jean W., 1945- author.

[London] : SAGE, 2016

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17
Book
1998

An alternative organisation structure for marketing companies


De Meyrick, Julian

Sydney : Dept. of Business, Macquarie University, [1998]

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 MELB  658.8 Dem/Aos  AVAILABLE
18
Book
2008

Ambush marketing : a practical guide to protecting the brand of a sporting event


Johnson, Phillip (Phillip Michael), author

London : Sweet & Maxwell, 2008

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 MELB  658.8 Joh/Ama  AVAILABLE
19
Book
2008

Ambush marketing : game within a game


Scaria, Arul George.

New Delhi, India ; New York : Oxford University Press, 2008

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 MELB  KN 266.4 Sca/Ama  AVAILABLE
20
E-book
2016

El análisis DAFO


Speth, Christophe, author



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21
Book
1968

Analytical viewpoints in marketing management


Cox, Keith Kohn.

Englewood Cliffs, N.J. : Prentice-Hall, [1968]

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 MELB  658.802 Cox/Avi  AVAILABLE
22
 
Location Call no. Vol. Availability
 W'PONDS  658.8 REA  AVAILABLE
24
Book
2000

The application of commercial marketing techniques in the social marketing situation


De Meyrick, Julian

Sydney : Macquarie University, Dept. of Business, 2000

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 WATERFT BUSINESS  658.8001 Dem/Aoc  AVAILABLE
25
E-book
2019

Applied strategic marketing : a step by step approach


Alsem, K. J., author.

Abingdon, Oxon ; New York, NY : Routledge, 2019

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27
Book
2004

The art and science of marketing : marketing for marketing managers


Dowling, Grahame R. (Grahame Robert)

Oxford : Oxford University Press, 2004

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 W'PONDS  658.8 Dow/Aas  AVAILABLE
28
Book
1999

Basic marketing : a global-managerial approach


Perreault, William D., Jr.
Thirteenth edition
Boston, Mass. : Irwin/McGraw-Hill, [1999]

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 MELB  658.8 Per/Bma 1999  AVAILABLE
29
Book
2002

Basic marketing : a global-managerial approach


Perreault, William D., Jr.
Fourteenth edition
Boston : McGraw-Hill, [2002]

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 WATERFT BUSINESS  658.8 Per/Bma 2002  AVAILABLE
 MELB  658.8 Per/Bma 2002  AVAILABLE
30
Book
1997

Basic marketing : a managerial approach


McCarthy, E. Jerome (Edmund Jerome)
Second Australasian edition
Sydney : Irwin, [1997]

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 W'PONDS  658.8 Mcc/Bma 1997  AVAILABLE
 MELB  658.8 Mcc/Bma 1997  AVAILABLE
32
E-book
2016

Beleza Natural : marketing strategies for empowering social change


Chernev, Alexander, author

London : Kellogg School of Management, 2016

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34
Book
2014

The best digital marketing campaigns in the world II


Ryan, Damian.
Second edition
London ; Philadelphia : Kogan Page, 2014

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 MELB  658.782 Rya/Bdm  AVAILABLE
35
E-book
2020

Beyond multi-channel marketing : critical issues in dual marketing




United Kingdom : Emerald Publishing, 2020

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36
E-book
2014

Big data marketing : engage your customers more effectively and drive value


Arthur, Lisa.

Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]

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37
Streaming video
2013

Big data, rejection, customer forecasting, and social media security




Chicago, IL : American Marketing Association, 2013

Rating:

 
42
E-book
2015

Brand meaning management



First edition
Bingley, England : Emerald, 2015

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43
E-book
2018

Brand Transformation : Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy


Glanfield, Keith, author
First edition
London : Taylor and Francis, 2018

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44
E-book
2020

Branding and positioning in base of the pyramid markets in Africa : innovative approaches


Blankson, Charles, author

Abingdon, Oxon ; New York, NY : Routledge, 2020

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46
Book
2011

Building a marketing plan : a complete guide


Wong, Ho Yin.
First edition
New York, N.Y. : Business Expert Press, 2011

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 WATERFT BUSINESS  658.8 Won/Bam  AVAILABLE
 MELB  658.8 Won/Bam  AVAILABLE
48
E-book
2019

Business development : customer-oriented business development for successful companies


Kohne, Andreas, author

Cham, Switzerland : Springer Vieweg, [2019]

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49
E-book
2023

Business development : processes, methods and tools


Kohne, Andreas, author
Second edition
Wiesbaden, Germany : Springer Vieweg, 2023

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50
Book
1996

Business law : an active learning approach




Oxford : Blackwell Business, 1996

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 W'BOOL  346.07 Han/Bla  AVAILABLE
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