| Description |
1 online resource (228 pages) |
| Contents |
Cover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural Retailing |
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Chapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; Bibliography |
| Summary |
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by r |
| Notes |
English |
|
Print version record |
| Subject |
Marketing -- India
|
|
Agriculture -- India -- Marketing
|
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Agriculture -- Marketing
|
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Economic policy
|
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Marketing
|
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Rural conditions
|
| SUBJECT |
India -- Economic policy.
http://id.loc.gov/authorities/subjects/sh85064896
|
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India -- Rural conditions
|
| Subject |
India
|
| Form |
Electronic book
|
| ISBN |
9788122422979 |
|
8122422977 |
|
8122416837 |
|
9788122416831 |
|
