Title How to market a regional airport? : case study, Birmingham International Airport / Marc Watkins

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (41 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Latest thinking in airport marketing : gaining a competitive edge in today's changing industry environment Henry Stewart talks. Marketing & management collection. Latest thinking in airport marketing Contents Market position -- Passenger traffic -- Top ten routes -- Competitive catchment -- Customer marketing -- Key attractions and key factors for airlines -- Market potential data -- Key factors for passengers -- Customer marketing for passengers and travel agents Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Birmingham International Airport (England) Aeronautics, Commercial -- Marketing Airports -- Marketing Aeronautics, Commercial -- Marketing. Airports -- Marketing. Form Streaming video

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