Title Understanding the current market for airline services at airports / Louise Congdon

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (35 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Latest thinking in airport marketing : gaining a competitive edge in today's changing industry environment Henry Stewart talks. Marketing & management collection. Latest thinking in airport marketing Contents Current market conditions -- Where is growth coming from? -- Targeting airlines -- Network airline presentation -- Low fares airline presentation -- Fit to network -- Understanding catchment areas -- Data sources -- Projecting the market Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Aeronautics, Commercial -- Marketing Airports -- Marketing Aeronautics, Commercial -- Marketing. Airports -- Marketing. Form Streaming video

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