Title Airline marketing / Bernard A. Lavelle

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (21 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Latest thinking in airport marketing : gaining a competitive edge in today's changing industry environment Henry Stewart talks. Marketing & management collection. Latest thinking in airport marketing Contents Marketing to airlines and passengers -- London City Airport service features -- Objectives -- Strategy -- Method -- Research -- Journey purpose of London City Airport passengers -- Where do the passengers originate? -- Who do the passengers work for? -- Catchment areas -- Anticipating market demand -- Action Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Aeronautics, Commercial -- Marketing Airports -- Marketing Aeronautics, Commercial -- Marketing. Airports -- Marketing. Form Streaming video

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