| Description |
xii, 289 pages : illutrations ; 24 cm + 1 CD-ROM (12 cm.) |
|
4 3/4 in |
| Series |
Market research in practice series |
|
Market research in practice series.
|
| Contents |
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys |
| Summary |
"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages 277-280) and index |
| Notes |
Also available online via the World Wide Web, by subscription to EBL (Ebook Library) |
|
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB |
| Subject |
Market surveys -- Methodology.
|
|
Questionnaires -- Methodology.
|
| Author |
Ebooks Corporation.
|
| LC no. |
2004010045 |
| ISBN |
9780749441814 |
|
074944181X : |
|
