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Book Cover
E-book
Author Postoaca, Andrei

Title The anonymous elect : market research through online access panels / Andrei Postoaca
Published Berlin : Springer, 2006

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Description 1 online resource (x, 157 pages) : illustrations
Contents Preliminaries; Table of Contents; Introduction; To Panel or Not to Panel; Bottling Communication; Launching the Bottle; Finding the Bottle; Conclusions; References; Appendices
Summary Asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? And more
Analysis economie
economics
bedrijfswetenschap
management science
communicatie
communication
marketing
sociologie
sociology
bedrijfsinformatiesystemen
management information systems
Management studies, Business Administration, Organizational Science (General)
Economics (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Economie (algemeen)
Bibliography Includes bibliographical references (pages 129-131)
Notes Print version record
In Springer e-books
Subject Marketing research -- Computer network resources
Market surveys -- Computer network resources
Online databases.
Internet.
Internet
Internet.
BUSINESS & ECONOMICS -- Marketing -- Research.
Market surveys -- Computer network resources.
Online databases.
Internet.
Marketing research -- Computer network resources.
Affaires.
Science économique.
Economie de l'entreprise.
Internet
Marketing research -- Computer network resources
Online databases
Form Electronic book
LC no. 2005936735
ISBN 9783540290308
3540290303
354029029X
9783540290292
1280461306
9781280461309
6610461309
9786610461301